This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
- ISBN10 0135582482
- ISBN13 9780135582480
- Publish Date May 1984 (first published March 1980)
- Publish Status Out of Print
- Out of Print 10 March 1994
- Publish Country GB
- Publisher Longman
- Imprint Longman Higher Education
- Edition 3rd Revised edition
- Format Paperback
- Pages 448
- Language English