This collection of essays addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition and political upheaval. Revised for this edition, the book focuses on the changing working environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive.
- ISBN10 0471617881
- ISBN13 9780471617884
- Publish Date 4 December 1990
- Publish Status Out of Stock
- Out of Print 14 May 1997
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 2nd Revised edition
- Format Hardcover
- Pages 560
- Language English