Marketing Strategy and Plans

by David J. Luck, O C Ferrell, and George S. Lucas

G. Lucas

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  • ISBN10 0135587352
  • ISBN13 9780135587355
  • Publish Date December 1988 (first published July 1979)
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country GB
  • Publisher Pearson Education Limited
  • Imprint Prentice-Hall
  • Edition 3rd Revised edition
  • Format Paperback
  • Pages 408
  • Language English