The Customer Revolution: How to Thrive When Customers Are in Control

by Patricia B. Seybold and Ronni T Marshak

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Book cover for The Customer Revolution

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The Customer Revolution shows how companies at the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in North America, Europe and Asia and covering many detailed case examples of cutting-edge practices by leading companies around the world, The Customer Revolution shows you exactly how to be at the forefront of the industry.
  • ISBN10 060950424X
  • ISBN13 9780609504246
  • Publish Date 15 May 2001 (first published 20 March 2001)
  • Publish Status Unknown
  • Out of Print 7 April 2010
  • Publish Country US
  • Imprint Crown Publishing Group (NY)
  • Format eBook
  • Language English