This graduate-level book transforms the strategic process for entrepreneurs into a growth-oriented approach. This approach is effectively applied throughout the text focusing on the entrepreneurial perspective; the challenge of entrepreneurial growth; gaining an appreciation for strategic planning in emerging ventures; examining the growth options for emerging ventures; and finally a discussion of the emerging entrepreneurial issues confronting the economy today. Over 30 comprehensive cases will be available on the world wide web to professors and students using this text. Chapters are presented as a framework to follow and relate back to as these cases are discussed. The writing style and format of each chapter is relatively shorter and more professional in nature than the previous edition.
- ISBN10 0030319366
- ISBN13 9780030319365
- Publish Date 2 March 2001
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Pages 486
- Language English