Profitable business developments in the 2000s will depend more than ever on the implementation of innovative yet practical sales and marketing strategies which must refelect the challenging new business era. Outdated sales methods must be replaced with a dynamic, positive approach, making the most of new technologies and techniques, to enable companies to develop existing markets and identify emerging ones. The book describes how to: analyse and anticipate the changing needs of the market; develop new sales plans and marketing techniques; increase sales to existing clients; identify and influence new buyers; upgrade sales training programmes; improve communications; avoid bad debts and increase positive cash flow; reduce costs and overheads to maximize efficiency and profitability; and develop new marketing concepts for the 2000s.
- ISBN10 185252393X
- ISBN13 9781852523930
- Publish Date 18 October 2001
- Publish Status Out of Print
- Out of Print 10 June 2005
- Publish Country GB
- Publisher Management Books 2000 Ltd
- Imprint Mercury Business Books
- Format Paperback
- Pages 180
- Language English