For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.
- ISBN10 129204036X
- ISBN13 9781292040363
- Publish Date 1 November 2013 (first published 10 April 2008)
- Publish Status Active
- Out of Print 21 October 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 4th edition
- Format Paperback
- Pages 192
- Language English