Profile of ten of the world's greatest business personalities - such as Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft and Andrew Grove of Intel, showing how they achieved profit zone.
* Provides a road map to making more profit by focusing - or refocusing - on the customer.
* Includes worksheets and checklists, as well as charts and graphs, to illustrate the authors' points.
- ISBN10 0471983918
- ISBN13 9780471983910
- Publish Date 26 May 1998
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 352
- Language English