For undergraduate and graduate courses in business.
Understanding The Vast And Expanding Field of E-Commerce
Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.
- ISBN10 0133938956
- ISBN13 9780133938951
- Publish Date 18 March 2016 (first published 2 December 2014)
- Publish Status Active
- Out of Print 24 August 2021
- Publish Country US
- Imprint Pearson
- Edition 12th edition
- Format Hardcover
- Pages 912
- Language English