E-Commerce 2016: Business, Technology, Society

by Kenneth C. Laudon and Carol Guercio Traver

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For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

 

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match...Read more
  • ISBN10 0133938956
  • ISBN13 9780133938951
  • Publish Date 18 March 2016 (first published 2 December 2014)
  • Publish Status Active
  • Out of Print 24 August 2021
  • Publish Country US
  • Imprint Pearson
  • Edition 12th edition
  • Format Hardcover
  • Pages 912
  • Language English