For undergraduate and graduate courses in entrepreneurship
This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Teaching and Learning Experience
This text will provide a better teaching and learning experience—for you and your students. Here’s how:
- Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
- Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
- Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
- ISBN10 0133506975
- ISBN13 9780133506976
- Publish Date 4 November 2014 (first published 10 January 2008)
- Publish Status Active
- Out of Print 4 November 2014
- Publish Country US
- Imprint Pearson
- Edition 2nd edition
- Format Paperback
- Pages 288
- Language English