Fast track route to rock-solid business plansCovers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.
Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive resources guide
- ISBN10 1841123153
- ISBN13 9781841123158
- Publish Date 10 January 2002
- Publish Status Active
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Paperback
- Pages 128
- Language English