Negotiating

by Patrick Forsyth

Published 29 January 2002
This is the fast track route to understanding and deploying a key personal communications skill that affects success in both job and career. This book includes powerful methods, concepts and techniques that promote confident negotiations and successful outcomes. It offers tips and techniques from gurus such as Chester Karras and detailed verbatim examples of actual negotiations.

Career Management

by Patrick Forsyth

Published 15 March 2000
A fast track route to jump-starting your career. This book covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting. It is packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas, making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; Life; and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Sales Management

by Patrick Forsyth

Published 13 December 2001
This book provides a fast track route to mastering all aspects of sales management. It covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused; and examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Market Research

by Robin Birn and Patrick Forsyth

Published 13 December 2001
This title presents a fast track route to mastering market research. It covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. It includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Business Planning

by Patrick Forsyth

Published 10 January 2002
Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide


The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.

Selling Services

by Patrick Forsyth

Published 26 February 2003
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Channel Management

by Patrick Forsyth

Published 13 December 2001
This is the fast track route to effective channel management. It covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. It includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It includes a glossary of key concepts and a comprehensive resources guide. "ExpressExec" is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. "ExpressExec" is organised into ten core subject areas making it easy to find the information you need: Innovation; Enterprise; Strategy; Marketing; Finance; Operations and Technology; Organizations; Leading; People; and, Life and Work. "ExpressExec" is a perfect learning solution for people who need to master the latest business thinking and practice quickly.