This management "thriller", set in the dramatic world of e-commerce, is built around a simple, irrefutable strategic model applicable to any business: Focus - decide what business you want to be in; Differentiate - decide how you're going to stand out from the rest of the pack; Fortify - your success will attract imitators; and Self-obsolescence - regardless of how resourceful you are, imitators will eventually encroach on your turf.
- ISBN10 0060011661
- ISBN13 9780060011666
- Publish Date 1 May 2002 (first published 1 January 1989)
- Publish Status Cancelled
- Imprint HarperCollins Publishers
- Format Hardcover
- Pages 224
- Language English