Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
- ISBN10 1280051744
- ISBN13 9781280051746
- Publish Date 1 January 2004 (first published 7 November 1996)
- Publish Status Active
- Out of Print 11 March 2015
- Publish Country US
- Imprint Taylor & Francis Group
- Format eBook
- Pages 152
- Language English