Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.
The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.
Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.
Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.
- ISBN10 1282768883
- ISBN13 9781282768888
- Publish Date 1 January 2013 (first published 19 November 2003)
- Publish Status Active
- Out of Print 21 April 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 278
- Language English