Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward. "Valuable lessons for modern marketing executives."-Business Week "New and Improved can help us understand how to make American business great again."-Vice President Al Gore
- ISBN10 0875846726
- ISBN13 9780875846729
- Publish Date 1 January 1996 (first published 10 May 1990)
- Publish Status Out of Print
- Out of Print 18 January 2000
- Publish Country US
- Imprint Harvard Business Review Press
- Edition New edition
- Format Paperback
- Pages 528
- Language English