Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failedstrategies from a variety of industries.
- ISBN10 0333625854
- ISBN13 9780333625859
- Publish Date 31 May 1994 (first published 6 May 1994)
- Publish Status Cancelled
- Out of Print 4 December 2008
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 352
- Language English