SG Contemporary Marketing

by KURTZ and BOONE

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Completely updated for this edition, the Study Guide contains the following features for each chapter in the text: Chapter Overview that briefly discusses the chapter objectives, Complete Chapter Outline, Self Quiz, and a Set of Critical Thinking Questions. Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.
  • ISBN10 0324236786
  • ISBN13 9780324236781
  • Publish Date 12 July 2005
  • Publish Status Out of Print
  • Out of Print 30 October 2014
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint South-Western
  • Edition 12th Revised edition
  • Format Hardcover
  • Language English