Here is a practical guide to marketing research which is aimed specifically at the small business operating on a limited budget. The authors describe the function of marketing research, how to go about it, where to look, the questions to ask and how to analyze and use the data. The book provides a useful and informative guide for small businessmen and women who wish to understand the fundamentals of marketing research techniques. This extensively revised and updated edition includes a chapter on new techniques, up-to-date case material concentrating on Consumer and Service Markets and a review of international variations with an emphasis on the USA. The volume will be of benefit to researchers and practitioners in small businesses, as well as those in marketing and market research.
- ISBN10 047190077X
- ISBN13 9780471900771
- Publish Date 27 April 1983
- Publish Status Out of Print
- Out of Print 14 March 1991
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 122
- Language English