This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
- ISBN13 9780754684688
- Publish Date 1 November 2007 (first published 1 January 2007)
- Publish Status Active
- Out of Print 20 January 2022
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Ashgate Publishing Limited
- Edition New edition
- Format eBook
- Pages 328
- Language English