Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln

by David A. Aaker

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  • ISBN10 3322845796
  • ISBN13 9783322845795
  • Publish Date 20 November 2013 (first published 1 January 1989)
  • Publish Status Active
  • Publish Country DE
  • Imprint Gabler
  • Edition Softcover reprint of the original 1st ed. 1989
  • Format Paperback (US Trade)
  • Pages 365
  • Language German