Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
- ISBN13 9780230369085
- Publish Date 16 November 2012
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 295
- Language English