Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
- ISBN10 1591840139
- ISBN13 9781591840138
- Publish Date 1 October 2003
- Publish Status Out of Print
- Out of Print 18 June 2016
- Publish Country AU
- Publisher Penguin Books Australia
- Imprint Viking/Allen Lane
- Format Hardcover
- Pages 316
- Language English