For courses in Retailing and Retail Management.Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
- ISBN10 1299924514
- ISBN13 9781299924512
- Publish Date 1 January 2013 (first published August 1990)
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Imprint Pearson
- Edition 12th Revised ed.
- Format eBook
- Language English