For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned.
The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
- ISBN10 129992459X
- ISBN13 9781299924598
- Publish Date 1 January 2013 (first published 25 August 2009)
- Publish Status Active
- Out of Print 27 May 2015
- Publish Country US
- Imprint Pearson
- Edition Revised ed.
- Format eBook
- Pages 744
- Language English