Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy.
This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor's manual contains instructor and student disks.
- ISBN10 0130208019
- ISBN13 9780130208019
- Publish Date February 1987
- Publish Status Out of Print
- Out of Print 8 February 1991
- Publish Country GB
- Publisher Longman
- Imprint Longman Higher Education
- Format Paperback
- Pages 144
- Language English