Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities.
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organisational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
- ISBN13 9781466636323
- Publish Date 31 March 2013 (first published 1 January 2013)
- Publish Status Active
- Publish Country US
- Publisher IGI Global
- Imprint Business Science Reference
- Format eBook
- Pages 427
- Language English
- URL http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-3631-6&buylink=true