Robert Heller aims to provide an insight into the achievements and mistakes of some of the world's famous companies such as Philips, ICI, Pepsi Cola and Rolls Royce. The vignettes show how individual marketing leaders in different fields are devising new ways to turn the changing tastes of consumers into product and profit. It is aimed at top executives senior and middle management and the new marketers themselves. The author's style and practical advice is echoed from his book "Supermanagers" 1984.
- ISBN10 0283997397
- ISBN13 9780283997396
- Publish Date 20 October 1988 (first published 24 September 1987)
- Publish Status Out of Print
- Out of Print 11 April 1996
- Publish Country GB
- Publisher Pan Macmillan
- Imprint Sidgwick & Jackson Ltd
- Edition New edition
- Format Paperback
- Pages 416
- Language English