Plume
1 total work
Robert Heller aims to provide an insight into the achievements and mistakes of some of the world's famous companies such as Philips, ICI, Pepsi Cola and Rolls Royce. The vignettes show how individual marketing leaders in different fields are devising new ways to turn the changing tastes of consumers into product and profit. It is aimed at top executives senior and middle management and the new marketers themselves. The author's style and practical advice is echoed from his book "Supermanagers" 1984.