Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
- ISBN10 0205149952
- ISBN13 9780205149957
- Publish Date 1 February 1994 (first published March 1992)
- Publish Status Active
- Publish Country US
- Imprint Allyn & Bacon
- Edition 2nd edition
- Format Hardcover
- Language English