The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
- ISBN10 1250103037
- ISBN13 9781250103031
- Publish Date 9 May 2017
- Publish Status Active
- Imprint St. Martin's Press
- Format eBook
- Language English