Join a Growing movement: Learn how you can join a fast - growing global movement to redefine success in business - led by well - known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy - recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations - B Corps for short - and these businesses create high - quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns.
Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best - practice ideas for how to build a better business and how to meet the rigorous standards for - and enjoy the benefits of - B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step - by - step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
- ISBN13 9781626560437
- Publish Date 16 November 2014 (first published 13 October 2014)
- Publish Status Transferred
- Out of Print 25 March 2021
- Publish Country US
- Imprint Berrett-Koehler
- Format Paperback
- Pages 224
- Language English