This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.
- ISBN10 157851441X
- ISBN13 9781578514410
- Publish Date 1 June 2001 (first published 1 May 2001)
- Publish Status Out of Print
- Out of Print 18 March 2021
- Publish Country US
- Imprint Harvard Business Review Press
- Format Hardcover
- Pages 272
- Language English