In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.
- ISBN13 9781844133970
- Publish Date 2 September 2004 (first published 24 December 2003)
- Publish Status Out of Print
- Out of Print 10 August 2021
- Publish Country GB
- Publisher Cornerstone
- Imprint Random House Business Books
- Format Paperback (UK Trade)
- Pages 336
- Language English