Entrepreneurship and Innovation: Third Edition provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.
Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees.
The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market.
Additionally, it also includes relevant cases that help apply the theory or principle being addressed, and that can be used successfully in a classroom or lecture environment. All the case studies are based on original research, real entrepreneurs and real businesses.
- ISBN13 9780734612250
- Publish Date 30 November 2017 (first published 30 July 2011)
- Publish Status Active
- Publish Country AU
- Publisher Tilde Publishing
- Imprint Tilde University Press
- Edition 3rd Revised edition
- Format Paperback
- Pages 480
- Language English