This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
- ISBN10 2884790594
- ISBN13 9782884790598
- Publish Date November 2005 (first published 1 January 2005)
- Publish Status Cancelled
- Out of Print 31 August 2005
- Publish Country CH
- Publisher Bloomsbury Publishing PLC
- Imprint AVA Publishing SA
- Format Paperback
- Pages 192
- Language English