Design S.
2 total works
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
"Visual Communication" places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today's leading designers apply the cultural theory to the real world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zeitgeist. All arts graduates are required to study cultural theory as 20 per cent of their degree courses, the study of which culminates in a written dissertation. This title is a companion study guide to this cultural theory teaching from a commercial arts perspective. The book has been edited to fit broadly into the diverse curriculae of art schools and colleges around the world and is tailored for course adoptions.