Market Driven Strategy is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.
- ISBN10 0684864673
- ISBN13 9780684864679
- Publish Date 21 January 2000 (first published 19 November 1999)
- Publish Status Active
- Out of Print 22 July 2005
- Publish Country GB
- Imprint Free Press
- Pages 304
- Language English