Shows companies how to tackle the tough issues surrounding the development of an effective, nimble strategy during a time of unrelenting change. By adapting elements of QFD (Quality Function Deployment) to the planning process, companies can achieve remarkable breakthroughs in market position and overall performance. The authors provide a proven framework for linking the voice of the customer to every aspect of designing and implementing an effective corporate game plan. Innovative tools such as choice modeling, catch ball, and strategy deployment are fully described through the experiences of organizations such as Hewlett Packard, NCR, and the Ford Foundation.
- ISBN10 0471131962
- ISBN13 9780471131960
- Publish Date 1 May 1994
- Publish Status Out of Stock
- Out of Print 24 May 2002
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 192
- Language English