Customer Loyalty: How to Earn It, How to Keep It (Jossey-Bass Business and Management Reader)

by Jill Griffin

Robert T. Herres (Foreword)

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You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
  • ISBN10 0787963887
  • ISBN13 9780787963880
  • Publish Date 29 October 2002 (first published 6 September 1995)
  • Publish Status Active
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.
  • Edition New and Revised Edition
  • Format Paperback
  • Pages 272
  • Language English