Designing a Net-Based Organization

by David Finegold, Brent Keltner, and Steve Frenkel

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This text is aimed at senior and middle managers of conventional firms who are considering adopting the Internet (or have already decided to do so) as a key element in their competitive strategy. It helps managers understand the implications of the Internet for achieving business success, by providing a framework for developing organizational capabilities to integrate the Internet into marketing, procurement, and operational strategies. The authors draw on case study data from leading dot.com and Internet-enabled conventional firms to highlight the capabilities that are necessary to succeed in the emerging digital environment; they also contrast patterns of capability development in the two categories of firms.
  • ISBN10 0787953474
  • ISBN13 9780787953478
  • Publish Date 12 April 2001
  • Publish Status Cancelled
  • Out of Print 21 May 2004
  • Publish Country US
  • Publisher John Wiley & Sons Inc
  • Imprint Jossey-Bass Inc.,U.S.
  • Format Hardcover
  • Pages 280
  • Language English