In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.
- ISBN10 0273683764
- ISBN13 9780273683766
- Publish Date 22 July 2010
- Publish Status Active
- Out of Print 12 November 2014
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Format Paperback
- Pages 568
- Language English