Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.
Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.
Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
- ISBN10 895707662X
- ISBN13 9788957076620
- Publish Date 25 June 2012 (first published 25 August 2011)
- Publish Status Unknown
- Imprint Jaeumgwa Moeum/ Tsai Fong Books
- Format Hardcover
- Pages 271
- Language English