China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This can result in costly financial and strategic errors. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
- ISBN10 6613180130
- ISBN13 9786613180131
- Publish Date 19 September 2007 (first published 1 January 2004)
- Publish Status Active
- Out of Print 4 September 2012
- Publish Country US
- Imprint Palgrave MacMillan
- Format eBook
- Pages 176
- Language English