Global Business sets out the issues of strategy and management involved in developing and managing global business. The difference between operating globally and operating internationally is clearly explained.The book looks at strategic analysis for global business and the range of alternative market entry, market development and competitive strategies available to global companies. It also considers the implications for:
{human resources management
{production and logistics management
{technology management
{marketing management
{financial management
{organization design and control
The final chapter considers the future of global business management, and likely developments in globalization over the next ten years.
- ISBN10 0803987749
- ISBN13 9780803987746
- Publish Date July 1993
- Publish Status Cancelled
- Out of Print 16 September 2007
- Publish Country GB
- Imprint SAGE Publications Ltd
- Format Paperback
- Pages 312
- Language English