Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Maria Manuela Cruz-Cunha (Editor), Patricia Goncalves (Editor), Nuno Lopes (Editor), Eva Maria Miranda (Editor), Goran D. Putnik (Editor), and Patricia Gonçalves (Editor)

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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.
  • ISBN13 9781613501689
  • Publish Date 30 October 2011 (first published 1 January 2011)
  • Publish Status Active
  • Publish Country US
  • Publisher IGI Global
  • Imprint Business Science Reference
  • Edition Two Volumes
  • Format Hardcover
  • Pages 1126
  • Language English