E-Commerce 2018, Global Edition

by Kenneth C. Laudon and Carol Guercio Traver

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For courses in e-commerce.



An in-depth look into the evolving field of e-commerce



E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th...Read more
  • ISBN10 1292251700
  • ISBN13 9781292251707
  • Publish Date 27 July 2018 (first published 10 February 2015)
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 14th edition
  • Format Paperback
  • Pages 912
  • Language English