This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.
- ISBN10 0074708589
- ISBN13 9780074708583
- Publish Date 15 October 2000
- Publish Status Out of Stock
- Publish Country AU
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education / Australia
- Edition 4th edition
- Format Paperback
- Pages 569
- Language English