Consumer Behavior: Concepts and Applications

by David Loudon and Albert J. Della Bitta

Albert J.Della Bitta

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  • ISBN10 0071005625
  • ISBN13 9780071005623
  • Publish Date September 1988 (first published 1 January 1984)
  • Publish Status Out of Print
  • Out of Print 20 May 1993
  • Publish Country GB
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education (ISE Editions)
  • Edition 3rd edition
  • Format Paperback
  • Pages 749
  • Language English