Vision and Values in Design Management (Required Reading Range)

by David Hands

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This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.
  • ISBN10 1350034657
  • ISBN13 9781350034655
  • Publish Date 14 December 2017 (first published 1 January 2009)
  • Publish Status Active
  • Publish Country GB
  • Publisher Bloomsbury Publishing PLC
  • Imprint Bloomsbury Visual Arts